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Old 11-07-2008, 08:55 AM   #1 (permalink)
KorbenDallas
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Default Google Analytics algorithm change?

I was reviewing my referrer's stats a few minutes ago for the previous two days, Nov 5th and 6th. I had the entire list displayed, and I would open a specific partner's stats in a new tab.

When I opened one partner, his bounce rate was approximately 5% lower than what the list showed. I clicked a different partner, same result. I did the same to other sites in my 2nd arcade, same results.

So then I refreshed the entire list, and all bounce rates were approximately 5% lower from referrers; of course my site average was lower as well. Keep in mind, I was looking at static data from Nov 5th and 6th.

It shouldn't affect anything since I'd assume they would make this change across the board. But if you had set a goal to achieve a certain bounce rate, then you might need to adjust the goal down another 4-5% to compensate for this change; if, in fact, there was a change.

Has anyone heard if Google Analytics has changed their algorithms? Or, has anyone else had this happen to them when viewing static data?
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Old 11-07-2008, 11:31 AM   #2 (permalink)
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Hi.

I've noticed that the data from the previous day(s) can be behind.
You might have to wait one or two days till you get the final data.
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Old 11-07-2008, 11:33 AM   #3 (permalink)
mikey
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Not sure about the algorithm, but I did know that GA updated its look in the member's dashboard area. It seems like they're doing a lot of updates, so I wouldn't doubt it.

Juggernart may be right too. It's never too accurate at times.
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Old 11-07-2008, 11:42 AM   #4 (permalink)
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Thanks guys! It was odd how the stats changed right before my eyes. But it makes sense that they could get behind with processing everyone's statistics.
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Old 11-07-2008, 11:11 PM   #5 (permalink)
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Yeah, I've noticed the bounce rate stats improve too, from one viewing to the next of prior days, but never in the middle of evaluating them.
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