Advertise here

  Talk Arcades > Community > Talk Arcades

Welcome to Talk Arcades, the premier forum for arcade webmasters.

You are currently viewing our boards as a guest. By joining our community you will be able to make posts, communicate privately with other arcade webmasters and talk advantage of the GameFeed™ Distribution Network for 1-click installation of games into your arcade.

Registration is easy, so please join us today!

Reply
 
LinkBack Thread Tools Search this Thread
 
Old 05-28-2015, 12:13 AM   #1 (permalink)
TA Rocks
Admin Supreme
Preferred Member
 
TA Rocks's Avatar
 
Join Date: Apr 2014
Posts: 156
TA Rocks is on a distinguished roadTA Rocks is on a distinguished road


Default High quality games and game monetization - opinions?

Hello Talk Arcadians!

All right - we are getting ready to release our newest tool for Talk Arcades, and we are calling it the Game Market. The concept behind the Game Market is to give access to another revenue stream for game developers and to provide game publishers with a low-cost entry point for high quality games. This is accomplished using the concept of a game lease.

Game leasing is not new, but it has not seen wide spread adoption yet; as far as we are aware, it has only been used for HTML5 games. The Game Market is an attempt to make this available on a larger scale and for all game formats. Right now we can accommodate HTML5, Standard Flash, Advanced Flash (Stage 3D), and Unity 3D.

A game lease works like this: game developers create a game and upload it to the Game Market, setting the lease terms and providing game assets. One branding screen (for the developer) is permitted for games on the Game Market, but no ads or outbound links are allowed. Publishers browse the Game Market, find a game that they would like to lease, request the lease, and submit payment. Lease terms are a minimum of 3 months and 10,000 game plays. At the end of the lease, a publisher may renew the lease, remove the game from their site, or leave the game on their site. If the publisher decides to keep the game on their site without renewing the lease, a preroll ad is displayed prior to game play, with revenue for the ad being split between Talk Arcades and the game developer.

That is the basic concept. Lease prices for the typical HTML5 games (per our research) average about $50/month. If a decent game gets leased by 100 publishers for the minimum term, the game can generate up to $15,000. Of course, this all depends on the quality of the game and the willingness of publishers to lease the game, but the potential for a lot more revenue is there.

We are pretty much ready to release this, and are excited about the opportunities this will present for the online casual gaming market. This will attract publishers that are interested in high quality content for their sites and give game developers another option for monetizing their games.

However - we are getting mixed feedback on some of the requirements and would like to get some feedback - right now we are only permitting games that have minimal branding, no outbound clicks, and no ads. The idea behind this was to eliminate potential tricky 'More Games' clicks and provide more value for publishers - our assumption is that publishers will see more value in games that engage visitors and don't drive them away from their sites (e.g., the relatively recent surge in web sites that block outbound clicks) and be willing to pay more for them. This in turn will generate more revenue for game developers.

But...

What are your thoughts? As a game developer and/or game publisher - what would be your preference? As a publisher, would you pay more for a high quality game that has no outbound links? As a game developer, is it too much work to remove outbound clicks and ads?

Feel free to ask any questions about the Game Market that you would like and I will try to answer them. Not saying that we will be able to accommodate everyone's opinion, but we would like to build a tool that works for as many people as possible.

Thanks for the help!
TA Rocks is online now  
Digg this Post!
Reply With Quote
 
Old 05-28-2015, 05:50 AM   #2 (permalink)
user22
Arcade Elite
 
user22's Avatar
 
Join Date: Jun 2011
Posts: 1,071
user22 is on a distinguished roaduser22 is on a distinguished road

MarketScore (3)

Default

TA domain was inactive yesterday, I'm glad to see it back on track.

For me, this feature would be good if you started it before or at the same time with FGL market. Now I don't think there are any skilled/high-quality game developers who would test out the leasing offer, and all the decent/low-end games won't be attractive for webmasters to be leased.

Its a nice idea, but I don't think it will work. Experienced webmaster would like to pay more for having the game cleaned forever, instead of paying small for having the game cleaned for a limited time.
On the other hand, perhaps that will save him some money, to have the game cleaned only in its exclusive time (1 month after release) but if the game becomes hit, he will need to pay to be cleaned forever.. THat's bad.

As a game developer (which I'm not) I would be more interested to get big chunk of flat income (by selling the game) and possible making long-term income from ads. I don't think is the leasing program will be compatible with the others, because if I was a sponsor, I wouldn't allow lease stuff (bcs there won't be any traffic income for me for leasing)

But, if you aim decent, low-end games, this might be good for the devs, however, which webmaster would want to publish first, and then lease such games?


Anyway, Good luck
__________________
user22 is offline  
Digg this Post!
Reply With Quote
 
Old 05-28-2015, 11:56 AM   #3 (permalink)
bluebox
Preferred Member
 
Join Date: Oct 2012
Posts: 145
bluebox is on a distinguished road


Default

I like the idea and would love to try in future, but I think first would be great to see it works for other devs. I'm really interested in what schould I do to monetize each game at about 3-5k$ level.
bluebox is offline  
Digg this Post!
Reply With Quote
 
Old 05-28-2015, 09:13 PM   #4 (permalink)
TA Rocks
Admin Supreme
Preferred Member
 
TA Rocks's Avatar
 
Join Date: Apr 2014
Posts: 156
TA Rocks is on a distinguished roadTA Rocks is on a distinguished road


Default

Thanks for the input!

I should of been more specific about what we are looking for:

From game developers:
Assuming you can earn $1000 for the lifetime of a game with outbound links (and that some publishers will place your game on their site and block outbound links), how much more would you have to earn from this game to remove all outbound links?


From game publishers:
Assuming you are willing to pay $100/month to put a high quality game with outbound links on your site, how much more would you pay per month to put a high quality game without outbound links on your site?


The answer to the first question is really the one I am most interested in - and both questions are meant to be qualitative rather than quantitative - the numbers used are simply meant to serve as a baseline.

Also, keep in mind that the Game Market is not reliant upon the traditional sponsorship model - assume that most games on the Market will not have a traditional sponsor. The Game Market has more similarities to crowd funding (ala publisher) - numerous small contributions adding up to fund the project. Rather than getting a free t-shirt for a contribution, publishers will be able to place the game on their site.

Anyways - not sure how this will end up, but wanted to get some input before opening the doors. Thanks again.
TA Rocks is online now  
Digg this Post!
Reply With Quote
 
Old 05-28-2015, 09:32 PM   #5 (permalink)
TA Rocks
Admin Supreme
Preferred Member
 
TA Rocks's Avatar
 
Join Date: Apr 2014
Posts: 156
TA Rocks is on a distinguished roadTA Rocks is on a distinguished road


Default

Actually - I should clarify - this system could accommodate traditional game sponsorship - but the game sponsor would have to have the rights to monetize via leases. Not sure if primary sponsorship covers this or not.
TA Rocks is online now  
Digg this Post!
Reply With Quote
 
Old 05-29-2015, 07:32 AM   #6 (permalink)
bluebox
Preferred Member
 
Join Date: Oct 2012
Posts: 145
bluebox is on a distinguished road


Default

Thanks for clarify. But don't you think that making games would be meaningless?
Game is just a content. Like vlog, porn movie, fail compilation, tv news etc. Just a content. This content is using to attract users and earn on ads. By buying games you are buying revenue in the long run.
By leasing games you are rasing quality of your product (website), but growth have to be generated (bought) elswhere.

So sure there is a space for leasing the games, but sponsors will have to spend money to sustain growth elswhere, and for the games portals only content with long tail are... games.

Maybe im wrong, but this is how I - as a developer - see my work. Providing attractive content. Luckly there is something like casual games markets - Mens don't earn much in hetero porn clips.
bluebox is offline  
Digg this Post!
Reply With Quote
 
Old 05-30-2015, 12:36 PM   #7 (permalink)
TA Rocks
Admin Supreme
Preferred Member
 
TA Rocks's Avatar
 
Join Date: Apr 2014
Posts: 156
TA Rocks is on a distinguished roadTA Rocks is on a distinguished road


Default

@bluebox

I think I understand what you are trying to say; but I am not sure that I have been very successful in describing the concept.

There are several benefits to leasing a game, both for publishers and game developers:

For publishers:
  • Lower price points for quality games
  • Limiting investment exposure (only pay for what works)
  • Broader access to quality content
  • Primarily attractive to publishers interested in user experience and site content (long term goals)
For game developers:
  • Alternative revenue stream
  • Faster revenue generation (sponsorship auctions can take a long time)
  • Broader/more robust and long-term revenue streams (for quality games)
  • Primarily attractive to game developers interested in alternative revenue streams
Benefits for game sponsors would be similar to those of game developers - assuming they have the right to monetize via this venue. Rather than in-game ads or links to their sites, Sponsors would be exchanging these for an alternative revenue stream - one that could potentially be a lot higher than the traditional revenue streams.

This is all in terms of potential - it really is an untested market. There are a lot of ways to go with this - and I am sure we will be evolving the Game Market concept as we get user feedback.


One thing to keep in mind is that this is a different revenue and distribution model; not really comparable to the current norm. Not saying that it can't complement current practices, but it will likely attract targeted users: publishers interested in lower entry for quality games and game developers interested in alternative and robust revenue streams.


We are making a few requested changes to the UI, and will be releasing early next week. Looking forward to hearing what users have to say.

Last edited by TA Rocks : 05-30-2015 at 12:56 PM. Reason: Formatting
TA Rocks is online now  
Digg this Post!
Reply With Quote
 
Old 05-31-2015, 03:47 AM   #8 (permalink)
Foumart
Member
 
Join Date: Aug 2014
Posts: 19
Foumart is on a distinguished roadFoumart is on a distinguished road


Default

I like the idea - especially knowing how hard is to find a sponsor nowadays.

It can work with primary sponsored games - the cleaned version of the game considered a sitelock, right? But are you suggesting game sponsors to sponsor and lease too?

Not sure about that "cleaning" as we named it? Would agree for NO Play More Games button (including all the kind of tricky stuff, shady ads and fake "play" buttons).

And what about the Stage 3D games, are you aiming for games built for mobile, but running through the browser?
So, am I allowed to lease a web version for a month to promote the mobile.., no wait, can't have outbound links :/

Anyways, I applause the attempt to correct some of the issues with the current web-game ecosystem, will try this Game Market out..
Foumart is offline  
Digg this Post!
Reply With Quote
 
Old 06-01-2015, 12:32 PM   #9 (permalink)
TA Rocks
Admin Supreme
Preferred Member
 
TA Rocks's Avatar
 
Join Date: Apr 2014
Posts: 156
TA Rocks is on a distinguished roadTA Rocks is on a distinguished road


Default

@Foumart

Thanks for the input.

Yes - it could potentially work with a cleaned up version of a sitelocked game - but that is up to the sponsor. I am guessing that newly sponsored games would not see many leases, but sponsors may be interested in monetizing with leases after the initial debut - again, just an option, and not sure how attractive it will be.

Re. Stage 3D - yes, mobile games (ported to flash) could be used in this venue. But I think you are correct in suggesting that without outbound links, this would not be very attractive. I think we would be open to exceptions being made here, but publishers would likely want to lease for less.

A lot of this is conjecture at this point. Should be cleaning out the beta test data and opening this for everyone soon.
TA Rocks is online now  
Digg this Post!
Reply With Quote
 
Old 06-01-2015, 03:50 PM   #10 (permalink)
johnessy
Full Member
 
Join Date: Jul 2013
Posts: 78
johnessy is on a distinguished roadjohnessy is on a distinguished roadjohnessy is on a distinguished road


Default

What will the process be on integration? Im busy building my own thing but i would also like to know more about this.

So say i just use game leasing (Which i will do for sure with a test game) i can lease to more than 1 person? is that right? I could potentially lease to 5 people the same game? or?
__________________
johnessy is offline  
Digg this Post!
Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Unity Game Hub - Vehicle Framework games now for sale! johnessy Publisher Game Sponsoring 4 03-23-2015 12:11 PM
WTS MonsterHighPlaza.com ZumaKing Arcades for Sale 2 12-16-2014 10:52 AM
The World's First Friv Game Theme WPFriv Skins and Graphics 20 03-20-2013 04:35 PM
Arcade Script Reviews arcadillo Scripts & Software 11 07-24-2012 11:36 PM


All times are GMT -6. The time now is 02:12 PM.


Powered by vBulletin® Version 3.6.3
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
SEO by vBSEO 3.0.0 RC6
© TalkArcades.com
Forum - Register - Calendar - Memberlist - FAQ - Search


Advertise here

Single Sign On provided by vBSSO