Tired of Mochi? - Page 8

nmz502 · 06-16-2011, 02:37 PM

A 1.00 ecpm pay for play option?

flashisland · 06-16-2011, 02:40 PM

Quote:

A 1.00 ecpm pay for play option?

That would work for my sites, but what about others?

There is no way that Mochi should be taking a 50% cut. Developers should get 80% at least!

Archbob · 06-16-2011, 02:43 PM

I may do 1.00, but that still would cost a whole lot, not sure if I would do it. maybe like .65 or .70 eCPM. ROI-wise it has to be worth it.

And it'd be pointless unless you can get every developer to sign up for it. I doubt anything that tries to change the sponsorship market in any way will actually work.

flashisland · 06-16-2011, 02:54 PM

Quote:

And it'd be pointless unless you can get every developer to sign up for it.

You don't need every developer to sign up, just good ones that don't want to be tied down to sponsor demands.

In case anyone is interested, here is the Mochimedia thread about this feature. Indeed, the Mochi guys want you to pay $3.50 eCPM. I say 0.70 is probably more than fair for everyone involved.

Archbob · 06-16-2011, 03:19 PM

Quote:

Originally Posted by flashisland

You don't need every developer to sign up, just good ones that don't want to be tied down to sponsor demands.
.

The good ones would make more money through the sponsorship model most of the time. For a $10k game, you'd need over 10,000,0000 views from cooperating portals to be worth it. Its hard to find games, even large budget ones, with over 10m views from non-chinese sites.

.70 is not enough for developers if Mochi takes 50% of the cut. You'd need about .75 if they took at 25% cut.

nmz502 · 06-16-2011, 03:22 PM

Here->mochimedia(dot)uservoice(dot)com/forums/86285-mochi-ads/suggestions/1942021-allow-publishers-to-pay-like-advertisers-to-remov?ref=title

is a link to an idea on mochimedia's uservoice.
I know a lot of you don't trust mochi, but it's worth a shot.

flashisland · 06-16-2011, 03:50 PM

Quote:

.70 is not enough for developers if Mochi takes 50% of the cut. You'd need about .75 if they took at 25% cut.

I'm talking about cutting out Mochi altogether. A new system that is fair for developers and publishers.

Archbob · 06-16-2011, 03:52 PM

You'd still need to consider sponsors also. The reason sponsors prefer CPMstar is because they get a 15-25% cut of the ads.

Most devs would rather take upfront money for a sponsorship than per play money. Most of the time they make more with the upfront money. Most of the time, the upfront offer from sponsors and performance deals from places like Kongregate will be better for devs than your 80 cents per thousand plays. Your basically bidding against sponsors and other performance deals with this thing and I doubt you can win in terms of money.

heavycat · 06-16-2011, 08:42 PM

Quote:

Unfortunately at the end of the day, they are an advertising company, not a content company.

Content company here.

At the risk of derailing the conversation, I wonder if anyone has thoughts on where a content company that makes characters, stories, books, comics, podcasts, animation: the kinds of things that games are based on; fits into the arcade business.

We have a huge library of characters built over ten years and we could build game after game if we had the funding. We've built seven games so far with 2M total plays, and have three more in the pipeline. And we're not talking about slapped-together generic games either. We're talking about quality, replayable titles with series potential.

Is there a place in the arcade industry for talent? If so, where?

flashisland · 06-16-2011, 09:28 PM

Quote:

Your basically bidding against sponsors and other performance deals with this thing and I doubt you can win in terms of money.

I really appreciate all of everyone's input on this. I think you're probably right with this one, Archbob. The only way I can see this thing working is doing the micro-licenses with a bunch of arcades, but even then I'm not sure if there are enough profitable arcades out there to support this. I think we'd need at least a minimum of 100 arcade sites to buy in to keep the prices low enough to make sense buying medium-quality, $5,000 games. That would come to $50 a license, which it seems that not too many people are interested in right now. I guess we many never know though until someone creates an awesome game and tries to sell it for $50 per license.

Quote:

Is there a place in the arcade industry for talent? If so, where?

Of course, make some games and license them on FGL or, better yet, build your own arcade sites with your exclusive games. Or make a game and post it here for $50 and test out the micro-license idea.

06-16-2011, 02:43 PM	#73 (permalink)
Archbob Arcade Master Join Date: Dec 2007 Posts: 1,895 MarketScore (5)	I may do 1.00, but that still would cost a whole lot, not sure if I would do it. maybe like .65 or .70 eCPM. ROI-wise it has to be worth it. And it'd be pointless unless you can get every developer to sign up for it. I doubt anything that tries to change the sponsorship market in any way will actually work. __________________ Ninja games - Tons of flash games and over 50 free games for your website. Flash games -- thousands of flash games Sonic Mario games - Tons of sonic and mario games

06-16-2011, 03:52 PM	#78 (permalink)
Archbob Arcade Master Join Date: Dec 2007 Posts: 1,895 MarketScore (5)	You'd still need to consider sponsors also. The reason sponsors prefer CPMstar is because they get a 15-25% cut of the ads. Most devs would rather take upfront money for a sponsorship than per play money. Most of the time they make more with the upfront money. Most of the time, the upfront offer from sponsors and performance deals from places like Kongregate will be better for devs than your 80 cents per thousand plays. Your basically bidding against sponsors and other performance deals with this thing and I doubt you can win in terms of money. __________________ Ninja games - Tons of flash games and over 50 free games for your website. Flash games -- thousands of flash games Sonic Mario games - Tons of sonic and mario games

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06-16-2011, 02:37 PM	#71 (permalink)
nmz502 Full Member Join Date: May 2011 Posts: 94	A 1.00 ecpm pay for play option?

06-16-2011, 03:22 PM	#76 (permalink)
nmz502 Full Member Join Date: May 2011 Posts: 94	Here->mochimedia(dot)uservoice(dot)com/forums/86285-mochi-ads/suggestions/1942021-allow-publishers-to-pay-like-advertisers-to-remov?ref=title is a link to an idea on mochimedia's uservoice. I know a lot of you don't trust mochi, but it's worth a shot.