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Old 05-21-2008, 12:35 PM   #1 (permalink)
digitali16
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Default 1:1 Traffic exchange The dirty trueth exposed!

Well I started changing my direction with our arcade about 7 - 10 days ago. I decided that I would focus again on trading traffic with larger sites. Some will remember the rebel rousing invitation made by bootyarcade on this forum. I promised that I would write some sort of personal update but I decided to try and do something better. First thing is first my title was BS and there is no dirty truth at all. I thought there are surely more guys on this board looking for a rant about how bootyarcade traffic sucks and he cheats than guys who want to hear the truth. So I made up that header to get a click. You are reading this so it worked right? Don't get mad because the point is " get a click " and now that I got you here I hope to help someone who has a small arcade like me to get more traffic. I hope I can help someone improve their traffic trades and that will be better for all of us.

I am no English major and I suck at spelling so you want a great read go get a novel but you want to know what a guy like you is doing to help his site with traffic trades stick around. You want to debate about I tried that and it don't work well try until it does. Because everything I talk about here is stuff I am trying and is working for me and I am nothing special. I am no saint guys and if this helps anyone then spread the love dudes and help me out via these shameless plugs below.

Join Widget bucks using my referrer
PM me and lets exchange traffic
or
Join my mailing list on the side at:
http://www.targetedclix.com
( I am going to cover some stuff on that list I want share here HARDCORE SECRETS )
I know shameless hype but I want to get back into writing and networking and I will not bombard
you with spam be warned some things will cost but they will be well worth it. So if you want everything online free and the thought of supporting someone in someway that helps you insults you don't join targetedclix. Also if you got a black and white Interpretation about marketing don't join targetedclix list cause I am not at that place in my life now and what I write about will be too hardcore for you.

LESON 1 Pick the RIGHT sites:

Everyone offering to trade traffic is not a good candidate to trade with. I am not insulting anyone but this is the harsh reality. I see guys popping up left and right on this board with traffic exchange offers and they think all you do is get a script and start trading. NOPE infact I don't even have a conventional script on www.gubug.com yet because it is not at a level where I can implement a full blown script. I don't mean to insult anyone. I thought all you had to do is open an arcade and guys would start playing games when I started. I saw how much fun it looked on RickyG's site and got me a cheap script off Ebay and came here LOL. So if I am insulting anyone I want to include myself in the bunch I am new to arcades but I have made good money online before ( not from arcades yet ) but that is why I am trying to share. I will get to the point of making good money off of arcades as well in time and hopefully I will find some good partners to work their way up with me by sharing what I know.

*** Big arcade Blues ***

Don't go to some big arcade and start trading with him and his top referrers cause you are most likely not big enough YET to matter and they will take your traffic and say thank you sir and continue to trade with the same big guys on top of their referral list like always. Why? I wondered myself but booty explained it in a way that made since and it might offend some but it is what it is. Remember no one forces you to trade traffic and you don't have to get involved with this type of stuff. Essentially the large sites can't trade a small amount of traffic in units of 10 - 100 UV a day. They are not setup to do so and they let their script handle some day to day task and it will NEVER favor you so don't waste your time. I tested 5 scripts and my brother looked over the code it is just not setup to favor little guys but don't despair cause there is hope.

Exceptions to the rule that I have found so far:
Bootyarcade.com
stumpygames.com
gamesplz.com

This is not everyone but just the guys I have tried and tested and seen results from so far. The same script is on booty and stumpy and it is geared around setting up a circle where you plug his games and he gives you a portion of the traffic back via games that you have installed and he agrees to plug multi sites into 1 game. This is a circle and most traffic scripts are called circle jerks. Most come from the pron industry and I guess that is why it got such a bad wrap. Point is I just gave you 3 large sites to trade with right there above. Another thing is that if you are not sure then ask the webmaster via PM straight up tell him/her what you think you can honestly deliver and get an honest response hopefully.

That is where I am going to stop this post right here. I just gave you some sites and you can join and start trading with them. I will be back in the next post to talk about picking smaller sites to trade with that are your own size. OK trading is not for everyone but I like it because I have read some matterials to inspire me and point out some key factors. The biggest one is that SEO takes time and you will be at the mercy of Big G even if you are good at SEO. The fact remains that if 70% of your traffic comes from search engines and Big G ever turns on you 60% of your traffic will disappear. Did that make you think and in a perfect world you should have equal portions of referral ( traffic trades ), SEO ( Search engine ) and direct traffic ( type ins ). Then if Big G turns on you still a majority of your traffic will suvive and that is why I am so determined to refine my efforts and get good at this. I may never be as good as some but because I plan on diversifying my efforts I don't have to be as good at this as bootyarcade. I hope this helps someone get started next post I will get to some REALLY useful stuff that will help you in more ways than one but my focus will be on picking good arcades your size or smaller to trade traffic with.

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Old 05-21-2008, 02:13 PM   #2 (permalink)
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One suggestion for anyone opening up an arcade and wanting to do traffic trading is that look at the referrer / link trading list on the websites you are considering trading with ... this is the best way to see if their arcade traffic exchange is suited to your arcade. The best time to check is around NOON CST ... go to the arcade(s) you are wanting to trade with and focus mainly on the DAY IN / DAY OUT and see what the traffic difference is but more importantly the # of hits on both. If you are a new website, the chances of you being able to send out over 10-20 unique hits per day to a trade is fairly slim. So if you see the trader tends to send out 100+ hits, then my suggestion is to move along, but take note of the website because within a month or so you can defintely deliver that level of traffic.

Some random math to consider ... lets say you are getting 200 unique visitors per day and they are averaging 4 pageviews/visitor. Dependning on how you track things, if using Analytics, those 4 pageviews/visitor may not mean each visitor is playing 4 games, but just looking at 4 pages on your website. I have a tracking system built into one of my arcades that actually tracks the type of pages and can tell how many games per visit someone plays. But for this example, lets say each visitor averages 4 gameplays per visit.

200 visitors x 4 games = 800 game plays per day.

So you have 800 game plays to "trade" right now in a given day. Now to not annoy your visitors, you don't want every game on your arcade to go to external websites, otherwise the visitor may never return to your website. I try to keep over 50% of game plays on my arcade. That is a high number, but I've found it keeps quality visitors and a lot of returning visitors. But in this example lets say 75% of your games are outward bound to traders. Meaning you have 600 game plays per day to trade.

You could try to send all 600 game plays to one trader, but realize there is a max of 200 unique visitors in this bunch, so you'd be wasting a good amout of visitors if you did. So with the ability to trade 600 game plays, I'd suggest focusing on only a max of 10 traders at the beginning. This will allow you to possibly send 60 visits to each trade if its all evenly distributed. From this you hope to receive 60 back.

If the 60 for 60 worked out perfectly, then your 200 visitors you sent out to your traders could result in upwards of 600 ADDITIONAL visitors to your website. But again the unique factor comes into play as the chances of all 600 visitors being unique to you are very very slim. This is when I then personally use a 10% rule (it doesn't hurt to under estimate) meaning only 10% of the visitors you receive back are unique to your arcade.

60 visitors per arcade x 10 arcades = 600 visitors back x 10% = 60 new visitors to your website.

So now add those 60 new visitors to your 200 daily visitors you had at the beginning and you are now at 260 visitors per day.

260 visitors x 4 game plays/visitor = 1040 game plays / 10 traders = 104 visits to each trader

And then the math starts over again. The reason I under estimate the unique visitor number (10%) is that the larger your arcade grows, the smaller the chance of a visitor back to your website being 100% unique to your website. But more importantly the under estimating allows you to have a better idea of what types of trades your website can withstand in a given day.

In other words, come up with your own "I can send x amount of unique visitors per day to a given trader" formula and look for similar traders out there. Whenever you find a trader that looks good but is out of your traffic league, write down the information because you will defintely want to come back to them later on down the road.

Another point I wanted to get across is that as most webmasters will tell you, a 1:1 is never a true 1:1 since there is no 100% guaranteed traffic tracking on the net.

Example #1 - Raw vs Unique: You send 500 hits to xyz.com, however xyz.com only shows receiving 200 hits from you since only 200 of them were unique visitors. Check with the arcade webmaster before starting the trade so you know how traffic is tracked.

Example #2 - Website down: You again sent 500 hits to xyz.com however xyz.com's server was down. You show sending 500 hits but since xyz.com was down, those 500 hits really just were wasted. There is no way xyz.com can confirm the hits were sent. However again, some webmasters out there will take into consideration the quality of the trade up to that point and if it seems you were sending constant traffic, then some have no problem taking the loss and crediting your account with those hits.

IT IS BECAUSE OF situations like above that the quality traffic trading websites actually run in a 120%+ system. Basically they are taking the stance that up to 20% of traffic is not tracked properly and want ot make sure to keep the trade fair. In other words, for every 100 hits YOU SEND, then will try to send you AT LEAST 125 back.

What should you do is someone says they trade 1:1 but you've yet to see anything close ot that? First off, contact the webmaster. Explain to them the difference in stats between your tracker and their tracker. While waiting for a response, go ahead and check your Google Analytics and check out the quality of their traffic. Some traffic has better productivity than others. Not that Analytics can tell you how many hits your traffic has sent to your traffic partners, but you can at least see what the average pageviews per visitor is from a specific partner. If I see a partner with 5+ pageviews/visitor and only sending back 75-80% I really don't worry too much. Don't get me wrong, I still contact the webmaster to let them know, but I don't pull their trade. But I also flip this around and if I see a partner only sending 1 pageview/visitor I might rethink the trade situation even if the partner is doing 1:1 or even better.

That is just my random rant on the subject ... hopefully at least part of it was helpful.
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Old 05-21-2008, 02:23 PM   #3 (permalink)
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Great posts, you two
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Old 05-21-2008, 03:29 PM   #4 (permalink)
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Great info entraffic and I know it is not easy to break down numbers but you done a great job of explaining and using examples. How much better would this board be if guys tried to post more useful threads? I am not picking on any1 but it is just while this is a fun board to visit and I get a good laugh here often sometimes I really want to get to know some techniques that other webmasters find effective in growing their arcade as a business.
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Old 09-16-2008, 01:25 AM   #5 (permalink)
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Great info, I'll definitely be watching this thread. I like the suggestion of the 125% rule. Currently, I'm implementing a daily lead to handle the same issue.
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