AdToll.com - New Advertising Management Service - Page 2

Synozeer · 07-10-2007, 03:06 PM

Just a suggestion here.

I think you should have some higher default CTR banners. I put the 100x100 code on one of my sites and got maybe 1 click per 1000 impressions, while with the normal banner exchanges I get a 2%+ CTR. Obviously, I took the banners off because it wasn't making me any money and no advertiser is going to want to advertise on my site with a .01% CTR.

Right now, if you look over the advertiser lists, no one is sending out lots of clicks, so it looks very unattractive to potential advertisers. Run some high CTR campaigns for a couple of weeks, get everyone's CTR up to what it should be, and then you should see an increase in advertisers and publishers.

Hope that helps.

Paullie · 07-10-2007, 06:41 PM

May I ask what site you were publishing on?

There are plenty of arcades getting good clicks, but remember revenue obtained from RON clicks is one thing, and what you need to be doing is attracting advertisers to purchase fixed priced Sponsored ads on your site, you do that by setting competitive prices, thats how you build your Ad Pool to get your rate card updating.

CTR depends largely on Ad Placement, and the number of clicks you receive on traffic. If you use Ad Formats that do not suit the industry and put them in low exposure spots, don't expect mega revenues.

There ads ads available at $1 per week, and a lot at 1cent cpc or less. RON ads are available from 2cents cpc.

Remember AdToll is an Ad Management Service, so you'll only get out of it what you put in.

Paullie · 07-11-2007, 12:48 AM

Hi guys, a great advertising spot --> Rate Card for MMOsite - Online Advertising, Pay Per Click Advertising, Banner Advertising @ AdToll - Your Tollgate to Web Traffic

Synozeer · 07-11-2007, 03:31 PM

Quote:

Originally Posted by Paullie

May I ask what site you were publishing on?

I'd rather not post it on the forums, but I can PM you if you'd like.

Quote:

Originally Posted by Paullie

There are plenty of arcades getting good clicks, but remember revenue obtained from RON clicks is one thing, and what you need to be doing is attracting advertisers to purchase fixed priced Sponsored ads on your site, you do that by setting competitive prices, thats how you build your Ad Pool to get your rate card updating.

Any examples of arcades getting good clicks? Looking at the top Alexa sites, the highest one is only sending ~200 clicks a week. That's not very good at all. I'm sure it *can* send more clicks, but with the current RON ads, it's never going to.

Quote:

Originally Posted by Paullie

CTR depends largely on Ad Placement, and the number of clicks you receive on traffic. If you use Ad Formats that do not suit the industry and put them in low exposure spots, don't expect mega revenues.

I used a 100x100, which is the standard, and I placed it in the best position, where I had another 100x100 which normally got 1,000 or so clicks a day. At the rate my AdToll 100x100 was getting clicks, it would have gotten 20 or so clicks for the day if I was lucky.

Quote:

Originally Posted by Paullie

There ads ads available at $1 per week, and a lot at 1cent cpc or less. RON ads are available from 2cents cpc.

Remember AdToll is an Ad Management Service, so you'll only get out of it what you put in.

Yes, but clicks at .01 in such low volume aren't attractive. Why waste time buying .01 clicks when you're only going to get 20-200 a week?

Even the publisher card for MMOSite you posted gets only 200 clicks a week. If that's the best results you have, I hope you can see what I'm talking about. AdToll has a lot of potential, but it needs a jump start from your end first before you're going to see any results from higher traffic publishers (like myself).

This is just meant as constructive criticism. I would love for your site to grow. I think it's a great idea and would be wonderful for the arcade site industry, but currently there's no reason to use up my ad space to make pennies when I can be making much higher increments.

Fahd · 07-11-2007, 07:19 PM

Paul,

I have to agree with synozeer regarding the low CTR on RON ads. Adtoll has very good potential which is why I signed up but you definitely need more advertisers and better RON ads. (Or atleast support for default/house ads instead of the ads for adtoll.)

We both run 100x100 ads through funklicks.com which pays less than a penny per click but at the end of the day I make more through them than adtoll due to the higher CTR with them even though adtoll has much much better ad placement on my site.

Hopefully you're aware of one of synozeers sites by now. My traffic pales in comparison to his site. Once you get some of the larger publishers on board word should spread virally and then you can start to compete with adbrite and the likes.

Good luck!

Paullie · 07-11-2007, 10:10 PM

Synozeer, your going to need to give me the site your are referring to for me to comment... then I can take a better look.

Fad, you actually doing very well at receiving ad bookings (14 ACTIVE!)... AND your 100x100 is getting a 4.70% CTR.... that is very very good.

Paullie · 07-11-2007, 10:45 PM

Actually Synozeer, I think I can see where the confusion lies with the clicks on the rate cards.

The statistic shown on the rate card is clicks/AD/week.

So for instance, look ad FadPlay (Rate Card for FadPlay - Online Advertising, Pay Per Click Advertising, Banner Advertising @ AdToll - Your Tollgate to Web Traffic.

The 100x100 shows at 111 Estimated clicks/ad/week.
On that Group there are 6 Sponsored Ads and 2 RONs being served. The rate card statistic represents the stat. of the next ad that would be booked.

Therefore, it is based on 9 Ad Bookings on rotation in that group, each of these getting 111 clicks in a week. Thats 1000 clicks a week in total for that Ad Group. Thet Ad Group is getting 4.7% CTR, which is fantastic, so I believe Fahd's Group is performing well. (1 in every 20 people click that Ad!)

Remember the rate card shows the advertiser what their booking is estimated to achieve, not the total Ad Group performance. For example we don't show that the above Ad Group receives 1000 clicks a week in total, we only show what a single Ad is achieving.

From the Advertising point of view, there ARE cheap ads going, so look at the CPC. Book on multiple sites or even a RON.

So what site are you referring to, allow me to make a fair assessment.

Synozeer · 07-12-2007, 12:00 AM

Quote:

Originally Posted by Paullie

Actually

Quote:

Originally Posted by Paullie

Synozeer, I think I can see where the confusion lies with the clicks on the rate cards.

I'll PM you one of the sites I had it on.

Quote:

Originally Posted by Paullie

The statistic shown on the rate card is clicks/AD/week.

So for instance, look ad FadPlay (Rate Card for FadPlay - Online Advertising, Pay Per Click Advertising, Banner Advertising @ AdToll - Your Tollgate to Web Traffic.

The 100x100 shows at 111 Estimated clicks/ad/week.
On that Group there are 6 Sponsored Ads and 2 RONs being served. The rate card statistic represents the stat. of the next ad that would be booked.

Therefore, it is based on 9 Ad Bookings on rotation in that group, each of these getting 111 clicks in a week. Thats 1000 clicks a week in total for that Ad Group. That Ad Group is getting 4.7% CTR, which is fantastic, so I believe Fahd's Group is performing well. (1 in every 20 people click that Ad!)

That's a very good result for the ad group, but we are seeing that high CTR because he has ad campaigns running and already got it jump started. For someone who hasn't sold any ads, CTR is going to be dismal. And if you want the network as a whole to show a representative CTR, I think the RON/default ads need to be better. Now this might happen over time or it might not, but just stating how it appears to me now.

I don't want to under price my ads just so I can get people to sign on and get my CTR up so I can sell bigger ads, all the while making very little due to the RON ads. I'd rather have this going full on from the get go.

Adam

Paullie · 07-12-2007, 12:32 AM

" That's a very good result for the ad group, but we are seeing that high CTR because he has ad campaigns running and already got it jump started."

Yep, he did that himself, by starting his pricing low and building his pool.

You have room on your site, theres no reason why you couldn't have slowly built your inventory by starting your price lower. All the arcades that are doing well have taken on board our advice, and now they are on their way. All you needed was 2-3 Sponsored Ads, and you would have been fine.

If you give the service a reasonable chance then I don't think your going to have a problem, and we have scene that.

"And if you want the network as a whole to show a representative CTR, I think the RON/default ads need to be better."

Better? RON ads are as Advertisers book and default ads are pretty much not showing.

Fahd · 07-12-2007, 12:33 AM

Adam,

Are you planning on implementing it on GL? If so, I'll buy a week to help you get started, provided you have ad slots available ofcourse.

Beats having to manually deal with payments and ad trafficking.

Let me know!

Paul,

Thats actually quite dismal in comparison. That 100x100 ad spot was getting me a 11% CTR with funklicks.com, a 9% CTR with gamesbanner.net and a 7.5% CTR with moregamers.com

Also, I believe the low CTR 100x100 RON ads running through the network are those of your own site, don't remember the name off-hand but if I remember the ad correctly it had something to do with pimps and hoes!

Maybe its scaring the little kids at school!

07-10-2007, 06:41 PM	#12 (permalink)
Paullie Preferred Member Join Date: Jul 2007 Posts: 132 iTrader: (0)	May I ask what site you were publishing on? There are plenty of arcades getting good clicks, but remember revenue obtained from RON clicks is one thing, and what you need to be doing is attracting advertisers to purchase fixed priced Sponsored ads on your site, you do that by setting competitive prices, thats how you build your Ad Pool to get your rate card updating. CTR depends largely on Ad Placement, and the number of clicks you receive on traffic. If you use Ad Formats that do not suit the industry and put them in low exposure spots, don't expect mega revenues. There ads ads available at $1 per week, and a lot at 1cent cpc or less. RON ads are available from 2cents cpc. Remember AdToll is an Ad Management Service, so you'll only get out of it what you put in. Last edited by Paullie : 07-10-2007 at 08:07 PM.

07-11-2007, 07:19 PM	#15 (permalink)
Fahd Senior Member Join Date: Jul 2007 Posts: 1,131 iTrader: (0)	Paul, I have to agree with synozeer regarding the low CTR on RON ads. Adtoll has very good potential which is why I signed up but you definitely need more advertisers and better RON ads. (Or atleast support for default/house ads instead of the ads for adtoll.) We both run 100x100 ads through funklicks.com which pays less than a penny per click but at the end of the day I make more through them than adtoll due to the higher CTR with them even though adtoll has much much better ad placement on my site. Hopefully you're aware of one of synozeers sites by now. My traffic pales in comparison to his site. Once you get some of the larger publishers on board word should spread virally and then you can start to compete with adbrite and the likes. Good luck! __________________ Arcade Partner Program \| Arcade Affiliate Program \| Free Website Monitoring Free Games \| Exchange Links \| Download Games New Games \| Top Games \| Arcade Games \| Card Games \| Mahjong Games \| Puzzle Games \| Word Games

07-12-2007, 12:33 AM	#20 (permalink)
Fahd Senior Member Join Date: Jul 2007 Posts: 1,131 iTrader: (0)	Adam, Are you planning on implementing it on GL? If so, I'll buy a week to help you get started, provided you have ad slots available ofcourse. Beats having to manually deal with payments and ad trafficking. Let me know! Paul, Thats actually quite dismal in comparison. That 100x100 ad spot was getting me a 11% CTR with funklicks.com, a 9% CTR with gamesbanner.net and a 7.5% CTR with moregamers.com Also, I believe the low CTR 100x100 RON ads running through the network are those of your own site, don't remember the name off-hand but if I remember the ad correctly it had something to do with pimps and hoes! Maybe its scaring the little kids at school! __________________ Arcade Partner Program \| Arcade Affiliate Program \| Free Website Monitoring Free Games \| Exchange Links \| Download Games New Games \| Top Games \| Arcade Games \| Card Games \| Mahjong Games \| Puzzle Games \| Word Games

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07-10-2007, 03:06 PM	#11 (permalink)
Synozeer Full Member Join Date: Jul 2007 Posts: 51 iTrader: (0)	Just a suggestion here. I think you should have some higher default CTR banners. I put the 100x100 code on one of my sites and got maybe 1 click per 1000 impressions, while with the normal banner exchanges I get a 2%+ CTR. Obviously, I took the banners off because it wasn't making me any money and no advertiser is going to want to advertise on my site with a .01% CTR. Right now, if you look over the advertiser lists, no one is sending out lots of clicks, so it looks very unattractive to potential advertisers. Run some high CTR campaigns for a couple of weeks, get everyone's CTR up to what it should be, and then you should see an increase in advertisers and publishers. Hope that helps.

07-11-2007, 12:48 AM	#13 (permalink)
Paullie Preferred Member Join Date: Jul 2007 Posts: 132 iTrader: (0)	Hi guys, a great advertising spot --> Rate Card for MMOsite - Online Advertising, Pay Per Click Advertising, Banner Advertising @ AdToll - Your Tollgate to Web Traffic

07-11-2007, 10:10 PM	#16 (permalink)
Paullie Preferred Member Join Date: Jul 2007 Posts: 132 iTrader: (0)	Synozeer, your going to need to give me the site your are referring to for me to comment... then I can take a better look. Fad, you actually doing very well at receiving ad bookings (14 ACTIVE!)... AND your 100x100 is getting a 4.70% CTR.... that is very very good.

07-11-2007, 10:45 PM	#17 (permalink)
Paullie Preferred Member Join Date: Jul 2007 Posts: 132 iTrader: (0)	Actually Synozeer, I think I can see where the confusion lies with the clicks on the rate cards. The statistic shown on the rate card is clicks/AD/week. So for instance, look ad FadPlay (Rate Card for FadPlay - Online Advertising, Pay Per Click Advertising, Banner Advertising @ AdToll - Your Tollgate to Web Traffic. The 100x100 shows at 111 Estimated clicks/ad/week. On that Group there are 6 Sponsored Ads and 2 RONs being served. The rate card statistic represents the stat. of the next ad that would be booked. Therefore, it is based on 9 Ad Bookings on rotation in that group, each of these getting 111 clicks in a week. Thats 1000 clicks a week in total for that Ad Group. Thet Ad Group is getting 4.7% CTR, which is fantastic, so I believe Fahd's Group is performing well. (1 in every 20 people click that Ad!) Remember the rate card shows the advertiser what their booking is estimated to achieve, not the total Ad Group performance. For example we don't show that the above Ad Group receives 1000 clicks a week in total, we only show what a single Ad is achieving. From the Advertising point of view, there ARE cheap ads going, so look at the CPC. Book on multiple sites or even a RON. So what site are you referring to, allow me to make a fair assessment.

07-12-2007, 12:32 AM	#19 (permalink)
Paullie Preferred Member Join Date: Jul 2007 Posts: 132 iTrader: (0)	" That's a very good result for the ad group, but we are seeing that high CTR because he has ad campaigns running and already got it jump started." Yep, he did that himself, by starting his pricing low and building his pool. You have room on your site, theres no reason why you couldn't have slowly built your inventory by starting your price lower. All the arcades that are doing well have taken on board our advice, and now they are on their way. All you needed was 2-3 Sponsored Ads, and you would have been fine. If you give the service a reasonable chance then I don't think your going to have a problem, and we have scene that. "And if you want the network as a whole to show a representative CTR, I think the RON/default ads need to be better." Better? RON ads are as Advertisers book and default ads are pretty much not showing.