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Old 07-11-2008, 07:03 AM   #16 (permalink)
Juggernart
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Hi.

I'm sorry to be the spoil-sporter, but I just took a small package (1000 clicks) and it showed that the traffic was useless.

Some facts:
I've set up a campaign with a "Racing Games" themed banner, leading to a racing games page (should be targeted, right?).
The banner had 45644 impressions and 1001 clicks, that is 2,19% CTR, according to the onads stats. Nearly all clicks were generated in one day (on Wednesday).
Fine, but:
Bounce rate: about 65% (!)
av. views per visitor: only 2 (!)
Visitors from all over the world, a lot from China, Turkey, Vietnam (with bounce rate about 80%).
Maybe 11% from US, but even those visitors showed a bounce rate over 50% and just 2.6 pages per visitor.
These and all other stats are far below the sites averages.

My conclusion:
Very untargeted, useless traffic.

Thanks
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