06-10-2008, 02:23 AM
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#17 (permalink)
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Contributing Member
Join Date: May 2008
Posts: 46
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Quote:
Originally Posted by GameCetera
...About premium:
Under premium I mean sites which has CTR 3% and over. Those are considered as premium in our network.
This doesn't mean we do not love all our members. But just quality sites deserve for more attention and for them we have special offers and our support team more frequently check their performance and optimize their accounts.
It's all about the visitors quality. We want our members to get as much clicks back as they send to us. We don't want to take one site with good CTR and show it's banners on crapy sites with low CTR.
That's why when I say premium members I mean well established sites with quality visitors.
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I cannot follow your argumentation (And it's the argumentation of all banner exchanges)
My experience is,
that there is NO relationship between the "quality" of a site and the CTR of banner exchanges.
The CTR simply depends on two or three factors:
1. Where is the banner placed? (above fold -> higher CTR, or somewhere else -> lower CTR?)
2. How many other banners and links are on a page(the more, the lower the CTR for a single banner)
3. How many visitors? (the more, the more steady the CTR)
I even consider a "quality" site to have lower CTR, just because of the fact that the visitors of a quality site feel less need to leave the page (click on a banner).
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