Well if you do that then you'll end up like gamesforwork.com and stuck with crappy adbrite as google would properly ban you for doing that as its mis-leading from the content itself...
The answer to your little topic title...
Its all about experiance and also do your research rather than just go for google and giveup 2 seconds of the way... friends + you = good ideas... so just think about that one for a sec and the amount of partner webmasters out there too...
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